Take 5 Media Group

April 1, 2018 (New York, NY) – Petsky Prunier is pleased to announce it has advised Take 5 Media Group, LLC, one of the nation’s largest consumer data owners and a leader in email and omni-channel marketing solutions, on its sale to Advantage Solutions.

Take 5 Media Group is one of the fastest growing and most comprehensive digital marketing companies in the country. Established in 2003 with the original goal of creating a proprietary national consumer database with postal, email, phone numbers, and overlaying lifestyle trigger information, the company has built a unique self-sourced, self-reported consumer database with a rich pool of receptive and responsive consumers from all demographics and lifestages. Unlike many of its competitors, Take 5 owns more than 200 million double opt-in consumer email addresses that are continuously updated and manages in excess of 240 million unique postal records, as well as more than 60 million cell phone numbers.

The company’s organically-grown consumer data sets are compiled to match a brand’s target audience by sifting through countless consumer attributes and transactional patterns. With multi-layered data and complementary services, including paid search, search engine optimization, display advertising, retargeting, social media and content marketing, and data enhancement and appending, Take 5 can determine what shoppers want, when they want it, and how to best deliver it to them, helping ensure that all pathways lead to purchase and a greater return on a client’s investment.

Take 5’s key consumer verticals include automotive, education, health and wellness, retail, and travel and tourism. The company has conducted campaigns for Fortune 1000 brands and leading marketing services companies, such as Lexus, Verizon, Princess Cruises, ACT, Neustar, Acxiom, and Meredith, among others.

The company is headquartered in Boca Raton, Florida and has additional offices in New York City, Atlanta, and Israel. Take 5’s co-founders and managing partners Alex Radetich and Richard Gluck will continue leading the company’s more than 100 employees within Advantage’s digital practice.

Advantage is a leading business solutions provider committed to driving growth through winning insights and execution. Advantage's customizable and technology-enabled sales and marketing solutions -- including headquarter sales, retail merchandising, business intelligence, and a full suite of marketing services – are designed to help manufacturers and retailers across a broad range of channels drive consumer demand, increase sales, and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and maintains a platform in select markets throughout Africa, Asia, Australia, and Europe through which it can service global needs of multi-national manufacturers.

Petsky Prunier, with a team led by Sanjay Chadda, Matthew Kratter, Michael Petsky, and Christopher Heasman, served as exclusive financial advisor to Take 5.