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PulsePoint

Canaccord Genuity Advises PulsePoint on its Pending Sale to Internet Brands

Canaccord Genuity is pleased to announce that it has advised PulsePoint, Inc., leading technology company using real-time data to unlock and activate health insights on its pending sale to Internet Brands, a KKR portfolio company and owner of WebMD Health Corp., a leader in health information services for physicians and consumers.

PulsePoint produces a complete view of the health customer to unlock and activate health insights in order to revolutionize health decision-making in real-time. Through machine learning and programmatic automation, the company interprets the hard-to-read signals of the health journey to understand the connection points between relevance and engagement. This is achieved by unifying real-time Digital Determinants of Health, offline, and clinical data to create a unique and precise view of the health ecosystem that refines, improves, and increases its view over time.

As part of Internet Brands, PulsePoint's technology will help deliver next generation, privacy-focused targeting, and analysis for a post-cookie marketplace. PulsePoint's machine learning engine powers its ability to deliver personalized messaging at each stage of the health journey. With real-time intelligent customer decision-making tools, health marketers are able to leverage and act on data effectively to deliver optimized messaging complementary to past and future actions and behaviors across display, mobile web, app, connected TV, digital out-of-home, native, and social channels.

Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites are a leader in their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.

WebMD Health Corp., an Internet Brands company, is a leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through its public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

Internet Brands' acquisition of PulsePoint accelerates its expansion into the healthcare marketing technology space, adding enhanced programmatic and data capabilities across its portfolio of companies.  PulsePoint will remain an independently run entity, with teams in New York, San Francisco, and London. The company's programmatic exchange will continue to service demand and supply side partners across the ad tech ecosystem and Internet Brands' portfolio of auto, home and travel, legal, and diversified media brands, and alongside its health specific technologies.

The transaction is expected to close in the coming weeks, subject to regulatory and other approvals. Terms are not being disclosed.

Canaccord Genuity, with a team led by Matthew Kratter, Tom O’Connor, and Peter Sullivan, served as exclusive financial advisor to PulsePoint. 

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