Piggy

Canaccord Genuity Advises Digital Commerce Technology Company Piggy on its Sale to Klarna 

Canaccord Genuity is pleased to announce it has advised Piggy on its sale to Klarna, a leading global retail bank, payments, and shopping service.

Founded in 2014, Piggy’s innovative digital commerce technology seamlessly saves consumers millions of dollars and increases conversion rates and average order value for retailers and other merchants. Piggy’s Chrome browser extension provides value to more than 1.2 million active users in the United States, United Kingdom, France, and Germany.

With Klarna, consumers can buy now and pay later, so they can get what they love today. Klarna’s offering to consumers and retailers include payments, social shopping, and personal finances. More than 250,000 retail partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike, and AliExpress, have enabled Klarna’s innovative shopping experience online and in-store. Klarna is one of the most highly valued private fintechs globally with a valuation of $45.6 billion. Klarna was founded in 2005, has more than 5,000 employees, and is active in 19 countries.

The acquisition accelerates the growth of Klarna’s browser extension. The extension enables consumers to shop with Klarna’s flexible payment options on their desktop at every online store, even if the retailer is not yet a Klarna partner.

Canaccord Genuity, with a team led by Seth Rosenfield, served as the exclusive financial advisor to Piggy.