Michael Petsky has more than 30 years’ experience providing M&A and advisory services to marketing technology and services, digital marketing and media, and information and data companies. Mike was the co-founder of Petsky Prunier, a leading investment bank that provided M&A and advisory services to marketing technology and services, digital marketing and media, and information and data companies marketing, which was sold to Canaccord Genuity in 2019.
Prior to co-founding Petsky Prunier and its strategic consulting affiliate Winterberry Group in 1999, Mike was a managing director at Gruppo, Levey & Company, a boutique investment bank with a specialization in the catalog and marketing services industry M&A. In 1992, he founded Information Authorities, a competitive intelligence and industry research firm serving direct marketing companies. He sold that business to Gruppo, Levey in 1994. Previously, Mike held positions at the industry's largest trade group, the Direct Marketing Association, and Sequa Corp., a Fortune 200 aerospace company.
Mike holds a B.S. from the State University of New York College at Fredonia and an M.B.A. in finance from Fordham University.
Selected Transactions
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Compact
Financial Advisor to Compact Information Systems on its acquisition of Avrick Direct
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Welcome Wagon
Financial Advisor to Welcome Wagon on its merger with an affiliate of Money Mailer
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Branders.com
Financial Advisor to Branders.com on its sale to Bel USA
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ClickSquared
Financial Advisor to ClickSquared on its sale to Zeta Interactive
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New Track Media
Financial Advisor to New Track Media on its sale to F+W Media
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Engauge
Financial Advisor to Engauge Marketing on its sale to Publicis Groupe
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Slingo
Financial Advisor to Slingo on its sale to RealNetworks
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AccessVia
Financial Advisor to AccessVia on its sale to Perceptive Software, a unit of Lexmark International
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Brant Screen Craft
Financial Advisor to Brant Screen Craft on its sale to Hammond, Kennedy, Whitney & Co.