Switch location / audience type

This content is not available based on your location and audience type.

You currently have access to view the Uk website for Independent Financial Advisers (IFAs).

If this does not apply to you, go back to our homepage.

Select a location
Select an audience type

Let us know who you are so we can optimise your experience.

Please select your audience type

This includes trust companies, fiduciaries, insurance companies, Wealth Advisers and other professionals.

Important information

You are about to enter our website for professionals. If you would like to return to our main website, go back to our homepage.

Please read the terms and conditions before proceeding.

Please note these are subject to change at any time.

The information in this area of the website is aimed at financial advisers, corporate service providers, wealth advisers, and legal and accountancy professionals. It is not intended for direct use by private investors or onward distribution to retail clients or the general public. Please visit our homepage for information and resources for private clients.

The website is for information purposes only and is not to be construed as a solicitation or an offer to purchase or sell investments or related financial instruments.

I confirm that I am one of the categories of professional mentioned above, and that where applicable I am authorised and regulated by the Financial Conduct Authority or equivalent regulated body given my jurisdiction, location, and profession. I have read and understood the legal information and risk warnings.

By clicking the 'Accept' button, you agree to abide by the terms and conditions listed below.

Skip to main content

Why should I invest in Japan?

13 December 2020 in Investing, Global economies & markets

It’s an exciting time to consider investing in Japan 

Exciting things are happening in Japan, and they should be of interest to anyone looking for investment opportunities. If you had been investing in Japan, the Land of the Rising Sun, since the end of 2002 returns from the Tokyo equity market, reported in sterling and including dividend income, have actually been better than those from the UK. Over this period, which starts almost at the end of the dot.com bubble bear market, the FTSE All-Share Index has generated compound annual returns of 7.6%, compared with the TOPIX Index of 8.1% and the narrower Nikkei 225 Index of larger companies of 10.3%. What's more, there's potential for further progress for investments in Japan.

This may all come as a surprise, as the overwhelming perception of Japan in recent years has been one of decline. After all, for the past 30 years corporate Japan has suffered from a powerfully negative set of headwinds. 

What should I watch out for when investing in Japan?

Having been a much-feared global titan up to the early 1990s, Japan began to be seen as a shrinking, almost uninvestable pensioner, for various reasons:

  • Its population is declining from around 127 million at its peak to a projected 100 million or so by 2050
  • At the same time, the population is ageing – on current trends, by 2050 nearly 40% of Japanese will be older than 65
  • Historically, Japan had a complex equity market, sustained by webs of cross shareholdings and a management culture that was hard for Westerners to understand – focused on revenues, rather than returns, and with shareholders last in the queue.

The banking system was shattered by a mountain of bad loans, while the economy was blighted by persistent deflation. To combat this the authorities borrowed more and more - on some measures, after massive COVID-19 spending in 2020, it now stands comfortably above 250% of GDP. This was financed and made possible by the Bank of Japan reducing interest rates effectively to zero, crushing returns for Japan’s army of pensioners and savers. Moreover, much of the ensuing public spending was wasted, with the countryside scarred by bridges people neither wanted nor needed, roads leading to nowhere, and rivers concreted over for no good reason.

What are the three main reasons to invest in Japan? 

How has this seeming basket case been able to produce a similar outcome to the UK (and indeed Europe excluding the UK) since the end of the bear market of 2000-02? Only the US has done better during this period.

There are three main reasons for Japan's success that explain why you might want to consider investing in Japan:

1. Innovation in automation

Japan’s poor demographic profile has spurred innovative ways of tackling the relative shortage of workers. Alongside Germany – another country at risk from a shrinking population – Japan is a world leader in automation and robotisation. This, combined with a gradual but powerful move to improve corporate profitability, has seen returns on equity climb much closer to US levels, boosting productivity and cash flow.

2. Proximity to China

Japan is also a big beneficiary of China’s growth, both in industrial exports and in the consumer sector.

3. Solid balance sheets

Finally, Japan’s bank balance sheets are now in solid shape and able to support company investment plans.

All of this was underpinned initially by former Prime Minster Abe Shinzō’s ‘three arrows’ approach to economic reform, launched after his election in late 2012. This included high government spending and almost limitless quantitative easing measures to boost structural growth and – by far the most important – corporate reform. Since Abe’s resignation due to ill-health in 2020, the three arrows policy has been carried forward by his successor, Suga Yoshihide.

How has the improved cash flow encouraged investment in Japan?

It has enabled companies to pay down debt. Although the Japanese government is among the most indebted in the world, its companies are amongst the least. In turn, the enhanced cash flow has:

  • Given companies flexibility to improve shareholder returns
  • Reduced valuations
  • Allowed an increase in dividends and share buybacks.

With the effects of COVID-19 on company earnings, historic measures of valuation are less useful than usual. However, on a forward basis Japan stands at a large PE[1] discount to the US equity market. And although the population is shrinking, GDP per capita of growth has been very similar to the US over the last 10 years – and significantly more than in the UK.

Should I invest in Japan?

When we look at all these improvements, we already get a good story. Corporate reform remains a very powerful tailwind for Japan equities’ place in global portfolios.

When combined with Japan’s proximity to China, which has weathered COVID better than any other major economy, Japan’s exciting technologies (driven by many world-leading companies, and the very sound balance sheets in her listed equities- if not that of the government, this makes what we think is a compelling story.

Speak to a Wealth Adviser

If you have any questions about investing in Japan and how this might offer an exciting investment opportunity, please get in touch with us or email questions@canaccord.com.

New to wealth management? We're here to help

Find out more

Find this useful? Read more here about our other investment themes:


[1] PE – price earnings ratio – share price divided by earnings per share. It shows how much investors are willing to pay per pound of earnings.


Investment involves risk. The value of investments and the income from them can go down as well as up and you may not get back the amount originally invested. Past performance is not a reliable indicator of future performance.

The information provided is not to be treated as specific advice. It has no regard for the specific investment objectives, financial situation or needs of any specific person or entity.

The information contained herein is based on materials and sources that we believe to be reliable, however, Canaccord Genuity Wealth Management makes no representation or warranty, either expressed or implied, in relation to the accuracy, completeness or reliability of the information contained herein. All opinions and estimates included in this document are subject to change without notice and Canaccord Genuity Wealth Management is under no obligation to update the information contained herein.

Photo of Richard Champion

Richard Champion

Deputy Chief Investment Officer

Richard is Canaccord Genuity Wealth Management’s Deputy Chief Investment Officer, based in our London office. He is a member of the Asset Allocation and Portfolio Construction committees, as well as chairing the UK Stock Selection Committee. Richard joined Canaccord in June 2015. Prior to this he was Chief Investment Officer at Sanlam Private Wealth, and has extensive experience running Global, European and UK equity portfolios, as well as managing money for high net worth clients. He is an Associate of the Society of Investment Professionals.

44 (0)207 523 4963

Investment involves risk and you may not get back what you invest. It’s not suitable for everyone.

Investment involves risk and is not suitable for everyone.